One of the dangers of being a good listener is that, well, you listen. Combine this with a tendency to believe that other people generally know what they are talking about, and you’re in trouble.
Here are the five worst I’ve gotten – and have, as of this moment, given up:
1. If you are working too many hours, you’re doing something wrong.
Maybe, if your only goal is retirement. But if you are a bootstrapping a company, or you want to change the world with your innovation, be prepared to sweat buckets.
2. You should be able to define what you do in 10 words or less, and your great grandmother should understand it.
The people you need will get it pretty quickly. The rest won’t matter. (If all you want is their money, they will get that too.) As for great granny, how much of what she knows do you understand?
3. Entrepreneurs are not made, they’re born. With a Y chromosome.
Chromosomes and genders are so yesterday. Give me people who can play together and I don’t care if they wear ties or mascara or both.
4. You need to pay someone to sell for you because Founders can’t sell.
Thanks to an out-of-work sales person for this one. If you’re smart enough to start a business, you’re smart enough to figure out how to convince people to buy. (Read my stuff on motivation.)
5. Starting a business isn’t easy.
Starting a business is very easy. Keeping it going is hard. And, there are only two things you need to know to keep it going. First, you need to bring on great people. Second, you need to know when to get out of their way. And third… Become an expert instead of depending on those who’ve never traveled your path!